What is the difference between 'SoA' and Engagement, Views & Content Shares?

This framework clarifies the key distinctions between these metrics, detailing their respective impacts on both daily tasks and long-term strategic goals. It also defines the specific limitations of each metric within the platform and what they take in consideration for their calculation.



Share of Engagement

Represents the proportion of the sum of engagement for a territory in relation to the sum of engagement for all compared territories. The sum of engagement for each territory is based on a sample of his most engaged videos and highlights the specific contribution of specific territories in the overall scenario. 

Share of Views

Represents the proportion of the sum of views for a territory in relation to the sum of views for all compared territories. The sum of views for each territory is based on a sample of his most engaged videos and highlights the specific contribution of specific territories in the overall scenario.

Share of Content

Represents the proportion of participation in content creation for a topic in relation to the total, highlighting the relative contribution of specific territories in the overall scenario. The Video Count graph (Beta) is still under development. This number may vary as we add new videos to our database. Information not filtered by audience.