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# SoA - Share of Attention

 Frequently asked questions about SoA - Share of Attention

- [How do you identify that a video belongs to a brand?](https://help.winnin.com/frequently-asked-questions-about-soa)
- [Which videos are included in the SoA calculation?](https://help.winnin.com/frequently-asked-questions-about-soa-2)
- [Is it possible to segment the SoA by specific creatives or campaigns?](https://help.winnin.com/frequently-asked-questions-about-soa-4)
- [How does SoA handle spam, noise, or irrelevant content?](https://help.winnin.com/frequently-asked-questions-about-soa-5)
- [Does SoA consider watch time or just views?](https://help.winnin.com/frequently-asked-questions-about-soa-6)
- [What is the weight of each provider in the Share of Attention calculation?](https://help.winnin.com/what-is-the-weight-of-each-provider-in-the-share-of-attention-calculation)
- [What is the difference between 'SoA' and Engagement, Views & Content Shares?](https://help.winnin.com/what-is-the-difference-between-soa-and-engagement-views-content-shares)
- [Can I see the videos that pulled the SoA?](https://help.winnin.com/help.winnin.com/frequently-asked-questions-about-soa-1)
- [What is Share of Attention and how it is calculated?](https://help.winnin.com/share-of-attention)

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