SoA - Share of Attention

Frequently asked questions about SoA - Share of Attention

• How do you identify that a video belongs to a brand?
• Can I see the videos that pulled the SoA?
• Which videos are included in the SoA calculation?
• Is it possible to segment the SoA by specific creatives or campaigns?
• How does SoA handle spam, noise, or irrelevant content?
• Does SoA consider watch time or just views?
• What is the weight of each provider in the Share of Attention calculation?
• What is Share of Attention?