--- title: Metrics & Coverage | help center description: Frequently asked questions about Winnin Intelligence Metrics & Coverage --- [Skip to content](https://help.winnin.com/metrics-coverage#main-content) - [English](https://help.winnin.com/metrics-coverage) - [Español - España](https://help.winnin.com/es-es//métricas-y-cobertura) - [Português - Brasil](https://help.winnin.com/pt-br/métricas-cobertura) English Show submenu for translations ![DSG.038.26-HelpCenter-LogoHorizontal-Branca](https://help.winnin.com/hs-fs/hubfs/DSG.038.26-HelpCenter-LogoHorizontal-Branca.png?width=120&height=26&name=DSG.038.26-HelpCenter-LogoHorizontal-Branca.png) Open main navigation Close main navigation - - [English](https://help.winnin.com/metrics-coverage) - [Español - España](https://help.winnin.com/es-es//métricas-y-cobertura) - [Português - Brasil](https://help.winnin.com/pt-br/métricas-cobertura) English Show submenu for translations How can we help you? - There are no suggestions because the search field is empty. 1. 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[Metrics & Coverage](https://help.winnin.com/metrics-coverage) # Metrics & Coverage Frequently asked questions about Winnin Intelligence Metrics & Coverage ## Engagement & Views - [What is considered a "view" for each platform?](https://help.winnin.com/what-is-considered-a-view-for-each-platform) - [What is considered 'Engagement' for each platform?](https://help.winnin.com/what-is-considered-engagement-for-each-platform) - [What is the difference between Total and Average Engagement?](https://help.winnin.com/what-is-the-difference-between-total-and-average-engagement) ## Coverage - [How does Winnin calculate Audience?](https://help.winnin.com/how-does-winnin-calculate-its-audience-metric) - [Where does Winnin's data come from?](https://help.winnin.com/where-does-winnins-data-come-from) - [What is the view and engagement coverage for each platform?](https://help.winnin.com/what-is-the-view-and-engagement-coverage-for-each-platform) - [How much does Winnin represent on digital in terms of Volume?](https://help.winnin.com/how-much-does-winnin-represent-on-digital-in-terms-of-volume) - [What does it mean for TikTok to be in beta?](https://help.winnin.com/https/help.winnin.com/frequently-asked-questions-about-soa-3) - [Do Instagram Reels appear on the platform?](https://help.winnin.com/do-instagram-reels-appear-on-the-platform) - [How does Winnin Intelligence identifies Paid content?](https://help.winnin.com/is-ugc-calculated-as-total-paid-owned-or-is-there-a-different-formula-0) - [Is UGC calculated as Total – Paid – Owned? Or is there a different formula?](https://help.winnin.com/is-ugc-calculated-as-total-paid-owned-or-is-there-a-different-formula) - [Does the platform detect Paid partnerships via API when there is no hashtag or description disclosure?](https://help.winnin.com/is-ugc-calculated-as-total-paid-owned-or-is-there-a-different-formula-0-0) - [Is Winnin Intelligence a social listening tool?](https://help.winnin.com/is-winnin-intelligence-a-social-listening-tool-) - [What parameters and filters are currently used by Winnin to gather creators and videos to our database?](https://help.winnin.com/what-parameters-and-filters-are-currently-used-by-winnin-to-gather-creators-and-videos-to-our-database) See less ▼ ## General Metrics - [What is the Relevance metric and how is it calculated?](https://help.winnin.com/what-is-the-relevance-metric-and-how-is-it-calculated-) - [What is the maximum value for the Relationship (Affinity) metric?](https://help.winnin.com/what-is-the-maximum-value-for-the-relationship-affinity-metric) - [What is the affinity metric and how is it calculated?](https://help.winnin.com/what-is-the-affinity-metric-and-how-is-it-calculated) - [How can I interpret the Affinity chart?](https://help.winnin.com/how-can-i-interpret-the-affinity-chart) - [What is Winnin Intelligence Sentiment Analysis?](https://help.winnin.com/discover-winnin-intelligence-sentiment-analysis) ## API - [What endpoints are available through Winnin API?](https://help.winnin.com/what-endpoints-are-available-through-winnin-api) - [Get Started](https://help.winnin.com/get-started) - [SoA - Share of Attention](https://help.winnin.com/soa-share-of-attention) - [Tabs & Features](https://help.winnin.com/tabs-features#main-content) - [Home](https://help.winnin.com/tabs-features#home) - [Category](https://help.winnin.com/tabs-features#category) - [ZAI](https://help.winnin.com/tabs-features#zai) - [Topics](https://help.winnin.com/tabs-features#topics) - [Good Practices](https://help.winnin.com/tabs-features#good-practices) - [Other Features](https://help.winnin.com/tabs-features#other-features) - [Brand](https://help.winnin.com/tabs-features#brand) - [Niches](https://help.winnin.com/tabs-features#niches) - [Trends](https://help.winnin.com/tabs-features#trends) - [Metrics & Coverage](https://help.winnin.com/metrics-coverage#main-content) - [Engagement & Views](https://help.winnin.com/metrics-coverage#engagement-views) - [Coverage](https://help.winnin.com/metrics-coverage#coverage) - [General Metrics](https://help.winnin.com/metrics-coverage#general-metrics) - [API](https://help.winnin.com/metrics-coverage#api) [![DSG.038.26-HelpCenter-LogoHorizontal-Preta](https://help.winnin.com/hs-fs/hubfs/DSG.038.26-HelpCenter-LogoHorizontal-Preta.png?width=230&height=50&name=DSG.038.26-HelpCenter-LogoHorizontal-Preta.png "DSG.038.26-HelpCenter-LogoHorizontal-Preta")](https://help.winnin.com) © Winnin Proudly made in Brazil Copyright © 2026, Winnin