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What is considered 'Engagement' for each platform?

Engagement defined: what each platform counts.

FACEBOOK, INSTAGRAM & YOUTUBE: Likes & Comments

TIKTOK: Likes, Comments & Shares

TWITCH: Currently, the API do not share any engagement metrics

P.S. Please note that as of 2026, shares and reshares are not factored into our engagement metrics. This is due to platform API limitations that restrict access to these types of data.