How Trends and Briefings features can be used?

Trends highlights opportunities currently worth exploring within a specific territory. They represent emerging cultural spaces that are gaining traction but haven’t yet fully consolidated into long-term movements.

Briefings are strategic, actionable documents,  automatically generated from trends. They provide an expanded view of a trend, including different angles to explore the opportunity, standout content creators within that territory and other relevant insights, streamlining the process for informing and engaging other teams and partners in exciting cultural opportunities.