How can I find where a white space opportunity is?

Category Page (Culture > Category):
- Shows what is growing, what is losing momentum, and which themes sustain the category's relevance.
- The Niches tab displays all category contexts with Engagement, Views, Share of Topics, and Relevance metrics — making it easy to compare opportunities side by side.
Topics + Compare:
- Use the Compare tool (Insights > Compare) to analyze the relevance of multiple topics over time and identify growing territories the brand has not yet occupied.
Niches — Strategic Contexts:
- Create custom contexts (e.g., 'Products', 'Campaigns', 'Emerging Trends') to filter the most relevant niches for the brand's specific challenge.
- Use 'Happening Now' to identify short-term cultural signals (videos from the last 7 days) before they become consolidated trends.
Affinities Tab:
- Reveals adjacent territories with a strong connection to the main topic's audience — expansion opportunities into new, relevant cultural spaces.
ZAI:
- Ask ZAI: 'Which territories has my brand not yet explored but have high relevance for my audience?'

Winnin has specific features to identify white space opportunities — cultural territories with untapped potential for the brand or the market