How can I use ZAI in a day-to-day?

ZAI was created especially for those who live and breathe brand and culture. With it, you ask a strategic question — and get an answer connected to your brand’s reality, real behavioral data, and what’s trending in culture right now. Nothing generic. Only what matters for your brand to act at the right time, with clarity and context.

#1 Find the right opportunity

Explore real brand challenges, such as loss of relevance or underexplored territories.

#2 Ask with purpose

Formulate strategic questions — ZAI answers with real data and brand context.

#3 Act with cultural intelligence

Get quick insights on competitors, territories, trends, and your brand’s performance.

#4 Share and direct

Use the insights in presentations, meetings, or briefings. Just copy or generate directly from ZAI.