What is a Topic and how is it organized?

A Topic is a culturally relevant territory mapped by Winnin Intelligence's proprietary technology, capturing what drives engagement and views across video platforms. Its main goal is to deliver a bird's-eye view of that subject's landscape, presenting key data on video distribution, relevance, viewership, affinities, and more. Each Topic is organized into 9 sections — Overview, Audience, Performance, Videos, Niches, Hashtags, Affinities, and Creators — each representing a distinct layer of information connected to it.

Some questions this page can answer:

On which platform is this territory performing best?
How many videos and creators are talking about this territory?
Is engagement per video and views per video growing?
What are the videos I need to know about it?
What about the topics that are engaging within this territory?
Which other territories are also relevant and consumed by the audience of the territory you are exploring?
Among the formats used to explore these topics, which ones are the favorites?
How do I find the hashtags that most help spread this content?
Who are the most engaged creators driving the conversation? and much more!

Hierarchy: unveiling nomenclatures

Through our Artificial Intelligence, we collect and classify online video consumption data from partner platforms, making it easier to find insights that are truly inspiring and connected with the audience. This hierarchical organization of content is done from macro to micro so that you can analyze different subjects in a granular way:

Categories: grouping filter that brings together various territories. Example: Sports
- Territory #1 | Topics: brings together different subjects within a category 🔎 Trending topics are the topics trending in the last few days. Examples in Sports: Soccer, World Cup, Basketball
  - Territory #2 | Niches focuses on specific subjects within topics. Examples in Sports > Soccer: Team jerseys, cleats
    - Hashtags: most granular hierarchical level that brings the most used hashtags by content creators in their videos. Examples in Sports > Soccer > Team jerseys: #libertadores

Begin your exploration of any content territory on the Topic Overview page. This central hub offers a bird's-eye view of the landscape, presenting crucial data on video distribution across platforms and vital metrics for relevance, engagement, viewership, affinities and much more.

Discover top-performing video examples and use this page as your gateway to a more granular investigation.

The Audience Tab provides key demographic insights into the community engaging with a specific content territory. It details the audience composition by age, gender, and country, offering a clear view of who is interacting with the content.

The Topic Performance section offers a historical perspective on a subject's relevance, illustrating how a territory's engagement has evolved over months or years. You can analyze trends, observing periods of growth, decline, or sustained interest.

This feature allows you to filter up to three years of content and customize your analysis for precise timeframes

The Topic's Video tab is your gateway to in-depth qualitative analysis within a specific territory. It provides access to every video that constitutes the content space, allowing you to watch them, review their individual performance metrics, and understand what drives success. Utilize powerful filters to narrow your focus by provider and timeframe.

The Formats Tab reveals the most impactful video formats within any specific territory. Its primary purpose is to help you analyze which creative styles and content structures are generating the most resonance with audiences.

By understanding these successful formats, you can strategically define your brand's tone of voice, language, and aesthetic to build more effective and organic owned content

The Hashtags Tab guides you through the most used, engaging, and relevant hashtags being leveraged by creators and brands in a specific territory.

When you click on any hashtag, the video list is instantly filtered, allowing you to view every piece of content associated with that tag on the Topic's Video tab.

The Affinities Tab provides deep insights into your audience's broader interests, allowing you to build a richer, more complex persona. It reveals potential new territories and subjects that resonate with your target demographic beyond your immediate topic.

This feature offers advanced controls for a tailored analysis, enabling you to:

+ Exclude specific categories to refine your focus.

+ Filter by various time frames to track evolving interests.

+ Isolate music-related affinities for specialized research.

+ Filter by the Relationship of the connection to identify core versus casual interests.

The Topic's Creators Tab provides a focused view of the content creators and brands who are specialists within a particular topic. This makes it the ideal place to quickly identify the key players shaping the creative landscape and driving the conversation in that specific territory.

What is a Topic and how is it organized?

Discover what a Topic is on Winnin and how its 9 sections map the cultural territories driving attention across video platforms.