In this article, we will detail the information available on the Subtopics - Overview tab when analyzing a Topic.
Within a subtopic, it is possible to browse through the 4 available tabs. They are: Overview, Videos, Tags and Creators. Next, we will understand what is available on the Overview tab.
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In this tab, it is possible to have an overview of the main metrics, in addition to relevant videos, brands and creators related to it. Below, we will explain the metrics highlighted in the following print:
This metric indicates the average number of interactions per video for a sample of publications in the last year.
It represents the number of views per video using a sample of videos published in the last year.
The total number of videos uploaded in the last year about the subtopic.
The total number of creators related to the subtopic.
5. Sample quality
This indicator determines the sample quality. We display this metric for the subtopics because they are more organic and flexible; therefore, it is more difficult to define and measure with high precision.
The indicators can fluctuate between: high, medium and low. They vary according to the sample's margin of error.
- High - below 15%
- Medium - between 15% and 30%
- Low - above 30%
Most Engaged Videos
In this session it is possible to have a preview of the most engaged videos within the subtopic. You can see more videos by clicking on the See more button highlighted on the print below.
Most Engaged Creators
In this session it is possible to have a preview of the most engaged creators within the subtopic. In addition, a summary of metrics related to the creator is presented. You can see more videos by clicking on the See more button highlighted on the print below.
Most Engaged Brands
In this session it is possible to have a preview of the most engaged brands within the subtopic. In addition, a summary of metrics related to the brand is presented.
If you still have any questions regarding the use of the Subtopics - Overview tab inside a topic, please contact our support team at firstname.lastname@example.org or contact your account manager directly. :)