In this article we will explain the features and informations available on the Strategy Panel.
The strategy panel is the place where you can concentrate and integrate your strategy to find relevant brand opportunities. There you can visualize topics, videos, creators and brands that you want to keep track of and get inspiration from to empower your creative process.
By constantly feeding and exploring your Strategy Board your creative routine - from briefings to finding relevant influencers - becomes much more efficient and relevant.
The board is divided into 4 tabs: What's New, Culture, Brands e Boards. We will explain the information present in each of them.
- What's New
Inside the What's New tab you will be able to watch new videos daily and update yourself on the topics you want to keep track of.
- Must-watch Video
The must-watch video card highlights the most engaged video within the topics that you've pinned on your strategy board.
- Topics
A list of the 4 most engaged videos, from the last 7 days, within the topics that you've pinned to your strategy board.
You can visualize more videos related to the topics by clicking on the See more button.
- What your creators are posting
In this space it's possible to check the most engaged videos that were uploaded, within the last 7 days, from the creators that you have pinned to your board.
- Be updated about your competitors
Here it's possible for you to verify the most engaged videos that were uploaded, within the last 7 days, from your brand competitors that you have pinned to your board.
- It can be a good reference
In this space it is possible to check the most engaged videos that were uploaded, within the last 7 days, from your brand benchmarks that you have pinned to your board.
Besides to What's New, we also have Culture, Brands and Boards tabs.
- Culture
In the Culture tab, you can visualize topics and subtopics that you've pinned. You can also click here to understand the metrics that follow these topics and subtopics.
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In the subtopics list , you can choose to list only the subtopics of a specific topic by clicking on the available selectors.
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- Brands
Inside the Brands tab you will also have performance data of all the brands you've pinned, being able to apply filters through the sort by.
Besides that, you can also visualize your pinned brands according to the classification you previously applied: Benchmarks or Competitors. -1.gif)
- Boards
The Boards Tab is a space to group the references that you discovered during the exploratory process inside Winnin Insights, so that other people involved in the creative process can access this data. Here, It is possible to group videos and creators references as desired.
In addition, it is possible to sort them by: engagement, views, upload date, likes, dislikes and comments.
It is also possible to change the time frames to show content produced within 7 days, 30 days, 3 months, 6 months, 9 months, 1 year or throughout the period.-1.gif)
If you still have any questions about the strategy board, contact our support team at cs@winnin.com or contact your account manager directly. :)
Great insights awaits you!
#WinIt!