In this article we will detail the information available inside the Overview tab when analyzing a topic.
First you need to select a topic that you want to analyze more in depth. If you need some help to understand how to find relevant topics for your audience you can click here.
Watch the video tutorial on this article. Check them out!
Within a topic it is possible to browse through 6 available tabs. They are: Overview, Videos, Subtopics, Tags, Audience and Creators. Each contains specific information that helps with culture analysis. Next, we will understand what is available on the Overview tab.
In this tab it is possible to have an overview of the main metrics of the topic, in addition to videos, brands and relevant creators related to it. Below we will explain the metrics highlighted in the following print:
This metric takes into account how many unique views a video has. In this way it is possible to measure the size of the audience that consumes that particular type of content.
Engagement per Video is a metric calculated through the interactions that consumers have with a given sample of videos over the last 1 year.
Views per video indicate an average view of videos related to that topic over the last 1 year.
- Estimated Gender Audience
It is the percentage representation of the audience according to gender, whether female or male. This metric is calculated using an artificial intelligence tool that analyzes people who interact with contents related to the topic.
- Estimated Main Country
This metric indicates the country related to the main audience of the topic in question.
- Estimated Main Audience
This metric takes into account the age group and gender of the main audience of the topic in question.
- Related Topics
Topics that are also consumed by the audience of the topic that you’re analyzing.
Most Engaged Videos
In this session it is possible to have a preview of the most engaged videos within the topic. You can see more videos by clicking on the See more button highlighted on the print below.
Attention: the videos shown are not filtered by the audience.
Most Engaged Creators
In this session it is possible to have a preview of the most engaged creators within the topic. In addition, a summary of metrics related to the creator is presented. You can see more videos by clicking on the See more button highlighted on the print below.
Most Engaged Brands
In this session it is possible to have a preview of the most engaged brands within the topic. In addition, a summary of metrics related to the brand is presented.
If you still have any questions about the topics page, contact our support team at firstname.lastname@example.org or contact your account manager directly. :)
Great insights awaits you!