In this article, we will detail the information available on the Tags tab when analyzing a Topic.
Initially, to find the Tags tab, you need to select a topic that you want to analyze. If you need help to understand how to find relevant topics to your audience, click here.
Watch the video tutorial on this article. Check them out!
Inside a topic, you can browse through the 6 available tabs. They are: Overview, Videos, Subtopics, Tags, Audience and Creators. Each one of those contains specific information that can help you on your culture analysis. Next, we will understand what is available in the Tags tab.
In this tab, we will find three new tabs. They correspond to groups of 50 tags that are listed organically, without any intelligence being applied for display. The groups are: Number of videos, Engagement and Views.
When you choose the group of tags you want to analyze, you can sort them by ascending or descending order in relation to the number of videos, engagement and views.
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It is also possible to export the tag list to analyze the data in Excel and .csv formats. To export, just click on the button highlighted in the print below:
If you have found an interesting tag and want to explore the theme, you can click on it to perform a more in-depth analysis of its metrics.
On the Tags tab, we have a metrics summary as highlighted in the print below:
1. Engagement
This metric indicates the engagement number related to the tag in the last year.
2. Engag./Video
This metric indicates the number of video interactions for a sample of publications in the last year.
3. Views
This metric indicates the number of views related to the tag in the last year.
4. Views/Video
It represents the number of views per video using a sample of videos published in the last year.
5. Creators
The number of creators related to the tag in the last year.
In addition to the metrics mentioned above, it is also possible to watch videos related to the tag and apply some filters to perform the analysis of the results.
1. Sort by
By default, the videos on this tab are sorted by engagement. However, it is possible to change the sort order to: Engagement, Views, Upload date, Likes, Dislikes or Comments.
2. Upload date
On this filter it is possible to choose the time period you want to view according to the available time frames. By default, the listed videos are content uploaded in the last 1 year.
However, it is possible to change the sort order to show content uploaded in 7 days, 30 days, 3 months, 6 months, 9 months, 1 year or throughout the period.
3. Visualization forms
There are two ways to visualize the videos. In cards, the option that is already defined by default and also in table. To change the way of viewing just select the desired icon.
4. Export
The export is used to export data from a specific search performed. The exported data arrives in your e-mail available for download in .cvs or Excel format.
If you still have any questions regarding the use of the Tags Tab inside a topic, please contact our support team at cs@winnin.com or contact your account manager directly. :)