With Compare you can visualize, graphically and comparatively, data from the topics you want to analyze. and/or keep track.
When using the Compare tool to analyze topics and subtopics it's easier for the user to identify opportunities and cultural niches because of the data visualization.
For example, if you want to build your content strategy with a sports theme, but you don't know which sport you must focus on, with Compare you can find out which sport is the most relevant for your audience and make your content strategy consumer centric.
In just a few clicks, you can perform this analysis on Insights:
- Go to Audience and select your target so that the results are calculated according to the behavior of your audience.
- Access the Compare tab (in the superior right corner)
- In the search bar search for the topics or subtopics you want to compare
- Comparative data will be automatically generated by Insights.
Using compare for topics:
Relevance Index
The Relevance Index indicates the relevance of a topic taking into account the views that the subject had in a given period. The relevance scale is ordered from 0 to 10, varying according to the relevance of each subject.
Viewership Index e Viewership Distribution
The Viewership Index chart shows the audience index for each topic, based on unique views. So you can easily identify the topic that engages the most with your target.
In Viewership Distribution, in addition to being able to identify the size of your audience in relation to the topic, you can also see video engagement or video views in relation to the topics you have chosen. That way, you can understand the relations between the size of your audience and the level of engagement of each of them.
Engagement e Views
The Compare tab also graphically shows the engagement and views of the topics you have chosen, so you can compare and draw your own conclusions about the performance of each subject.
Monthly Video Count
Monthly Video Count shows the number of videos related to each specific subject classified on our basis monthly. In this way, we can identify which subject is having a greater production of content by creators. It is possible to analyze data for the last 12 months.
Last 12 months Metrics
In addition to the graphical data, compare also provides a table with the data of the topics being analyzed within the last year.
Utilizando o compare para sub tópicos
When comparing subtopics using this feature, we have the following information:
Engagement
A comparison of the total engagement metrics (likes, dislikes, comments and shares) in each subtopic, over the last 12 months.
Views
A comparison of total views numbers in each subtopic, over the last 12 months.
Last 12 months Metrics
In addition to the graphical data, compare also provides a table with the data of the topics being analyzed within the last year.
If you still have any questions about how to use the compare for topics and subtopics contact our support team at cs@winnin.com or your account manager directly. :)
Great insights await you!
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