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How can the platform help choose strategic collabs and partnerships?

Winnin offers several specific features to identify and evaluate strategic content partners:

Creator's Tab (Culture > Creators):

  • Creator search with filters by Subscriber Tier (Icon: +5M, Top: 1–5M, Mid: 200K–1M, Micro: up to 200K).
  • Performance filter: isolates creators who are performing above average in the category.
  • Access to the creator's full editorial history to ensure brand alignment.

Topic's Creators Tab (Culture > Topics > Creators):

  • Displays creators who specialize in a specific cultural territory.
  • Identifies the key players shaping the conversation within that niche.

Creator's Profile:

  • Overview with performance metrics (avg. engagement, avg. views, subscribers).
  • Audience tab with demographic data (age, gender, country) to validate fit with the brand's target audience.
  • Videos tab with content history — filterable by Paid Partnership to analyze previous brand collaboration experiences.

ZAI:

  • It is possible to ask ZAI for comparative creator analyses and partner recommendations aligned with the brand's challenge.

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