---
title: How can the platform help choose strategic collabs and partnerships?
description: Collabs & Partnerships
---

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# How can the platform help choose strategic collabs and partnerships?

## Winnin offers several specific features to identify and evaluate strategic content partners:

**Creator's Tab (Culture > Creators):**

- Creator search with filters by Subscriber Tier (Icon: +5M, Top: 1–5M, Mid: 200K–1M, Micro: up to 200K).
- Performance filter: isolates creators who are performing above average in the category.
- Access to the creator's full editorial history to ensure brand alignment.

**Topic's Creators Tab (Culture > Topics > Creators):**

- Displays creators who specialize in a specific cultural territory.
- Identifies the key players shaping the conversation within that niche.

**Creator's Profile:**

- Overview with performance metrics (avg. engagement, avg. views, subscribers).
- Audience tab with demographic data (age, gender, country) to validate fit with the brand's target audience.
- Videos tab with content history — filterable by Paid Partnership to analyze previous brand collaboration experiences.

**ZAI:**

- It is possible to ask ZAI for comparative creator analyses and partner recommendations aligned with the brand's challenge.

![Screenshot 2026-03-11 at 11.24.34](https://help.winnin.com/hs-fs/hubfs/Screenshot%202026-03-11%20at%2011.24.34.png?width=670&height=375&name=Screenshot%202026-03-11%20at%2011.24.34.png)

 

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