In this article we will detail the data provided in a specific video and how to analyze it.
When you click on any video within Winnin Insights platform, a video window opens where you can watch it and by dragging it down you can see it's metrics and other information such as videos from the same creator.
These metrics are calculated taking into account the period that the video was published. Below we will present them:
1 - Engagement: total number of video engagement, based on likes, dislikes and comments.
2 - Views: total number of views of the video.
3 - Engag./Views: engagement per views is a metric that indicates how much your audience interacts with a certain subject, in other words, how many times a person needs to watch this video to engage with it; and it's calculated by the average between engagement and number of views.
4 - Comments: total number of comments on the video
5 - Likes and Dislikes: ratio between the number of likes and dislikes in the video.
In addition to these metrics it is also possible to analyze:
- First 30-Day Performance
The video performance graph for the first 30 days after uploading:
This graph can be analyzed by engagement or views and it is also possible to view the performance data cumulatively or it's daily variation.
If you want to use graphics in a presentation, you can export the image.
- Monthly Performance
The video performance chart month after month after posting:
This graph can be analyzed by engagement or views and it is also possible to view the performance data cumulatively or it's monthly variation.
If you want to use graphics in a presentation, you can export the image by clicking on the button right below the Monthly button.
- Same Creator Videos
Another videos from the same creator that can also be interesting to watch.
If you still have any questions regarding the information presented in a video window, contact our support team at firstname.lastname@example.org or contact your account manager directly. :)
Great insights awaits you!