Are Winnin Insights metrics created by Winnin?

First things first, if you want to know more about Winnin Insights metrics you can click over

Winnin developed two proprietary metrics: Estimated Viewership Potential and Engag./Views. If you want to understand more about our metrics click over here.

The other metrics we use such as Engagement, Engag./Video and View/Video are not proprietary but cannot be found on networks either because we collect all the data and calculate these metrics with our data intelligence.

We explain how to extract value from our metrics and use it to empower your strategy and creative process on our How to Guides and Methodology articles.

If you still have any questions about our metrics  contact our support team at or contact your account manager directly. :)

Great insights awaits you!